Are You Stuck in the Jewelry Industry's Pretty Email Trap?
Does this sound like you?:"Our email promotions can create a stream of jewelry
sales, but I'd prefer a rushing river."
Right now the jewelry industry is in a predicament:
➡ Elaborately designed
emails overloaded with flashy snapshots of rings and bracelets are everywhere. 💍
The Case AGAINST Pretty Emails
I call it "the pretty email trap," because while they
dazzle the eye ...
👉 They don't move the heart.
👉 They don't move the wallet.
👉 They don't cause responses like these - from subscribers
who connect with email campaigns I've had the privilege of crafting:
"Thank You Ever So
Much for Making His Day So Many Times"
"Hello,
My husband Bill really enjoys your emails.
It is always such a boost when your notes come in.
It truly gets him mentally out of the house if you know what I mean.
Thank you ever so much for making his day so many times.
Hope this year will bring you lots of success & happiness & that you keep doing what you love."
Sincerely,
Barb
"You just blew me away with that offer! Please, do not stop sending me your emails. Some days that's what gets me through the day. Thank you so much for your support! Your buddy forever!"
- Del
1 of 12
"Received all of your e-mails with many, many thanks. You give me so much information and I feel that you are my best friend, although we have not met each other."
- David C.
2 of 12
"I look forward to all the information in your emails. I save every one of them."
- Keira
3 of 12
"Every day I can't wait to get back on the computer to find out something more or to see what ya got next."
- Richard (p.s. my friends call me Rick)
4 of 12
"I love all the News Letters I'm getting from you, they are the best I've found. I would love to continue receiving them, also newsletters for products I have not purchased yet. Thank You"
- Alan H.
5 of 12
"KEEP SENDING ME ALL YOUR EMAILS I REALLY LOOK FORWARD TO READING THEM - GOOD STUFF!"
- Brittany
6 of 12
"Your information is so interesting that u provide for us. It isn't a business but from a friend thank You"
- Jack
7 of 12
"All your emails I have received alone are well worth the money spent."
- Marissa
8 of 12
"I love your letters and the information you send to me all the time. The grandkids came over and asked what's new with you. You are like one of our family. Thanks again,"
- Dennis
9 of 12
"I want you to know my husband Richard dearly enjoys your emails. He always smiles when he reads them. Thank you for that!"
- Wendy
10 of 12
"You are such a good friend to have and thank you for the email. I
am really pleased with you and your friendship."
- Your Friend from IOWA RON
11 of 12
"I have just come home and I found that I have over 1500 emails but yours will be the first I read and thank you for being a friend, take care"
- Kevin
12 of 12
The Case FOR Captivating
Conversational Emails
After sending more than 219 million emails and growing my own DTC business to:
...I developed an unorthodox methodology where I hand-craft
jewelry email campaigns that can transform the revenue
impact of your email list
while honoring and enhancing the unique essence of your brand. 📈
It's built on three signature pillars:
➡️ 1. Friendly Conversational Messaging
Jewelry audiences don't wake up in the
morning looking forward to another polished corporate email.
They crave connection - raw, and real. 🧩
A couple of authentic friend-to-friend emails per week
can nurture genuine trust, familiarity and goodwill.
🌟 Beautiful photos + unpretty text blocks = showing off your stunning pieces
while turning email into a relationship engine.
➡️ 2. Nonstop Soft Launch
Helpful, entertaining content meets
deadline-based
offers, inspired by the anticipation and storytelling of classic cinema. 🎬
This transforms promotions into a series
of "blockbuster releases," giving the audience multiple
exciting moments to engage, buy, bond and celebrate. 🎉
Emails slide seamlessly into your
existing design and can scale your jewelry business by elevating
your entire sales cycle, from lead capture to post-purchase loyalty.
➡️ 3. Core Emotional Destination
The founder of Revlon, Charles Revson, once said,
"In the factories we make cosmetics; in the stores we sell hope."
📩 Email campaigns should ignite desire, longing and
emotional connection so deep that your
audience doesn't just want your jewelry ...
They feel incomplete without it.
Much like hope in a bottle, an alluring piece of jewelry is about
who someone becomes when they anticipate wearing it - their Core Emotional
Destination ❤️:
💬 "That gold serpentine chain choker with a micro-diamond charm would
have me feeling
saucy, sparkly and maybe a little TOO confident - but whatever, I earned it."
💬 "It would feel like legacy. As though my life has been woven into
something lasting through this emerald necklace in white gold."
💬 "I love jewelry that looks soft but seems powerful. Like, I'd wear this dainty
little
whisper chain bracelet but I bet it'd make me
feel like I could run a boardroom."
✨ It's a net-income-driving
approach that's designed to work with the emotional reality
of how people buy jewelry.
"Highly Recommend to Grow New Customers"
"I highly recommend Andrew Martinsen.
He is dependable, reliable, hard-working, conscientious, and honest.
Not only
did he figure out what I needed to do but he followed through and made sure that I saw results.
Andrew is
amazing and I would highly recommend him to any business to help grow
new customers and potential clients.
I am confident that Andrew will bring in new business and results."
"Andrew went above and beyond. We are very pleased with his creativeness and the quality of his email campaigns."
- Sharlene S., Co-Owner
1 of 12
"Andrew has a deep knowledge base for what it takes to land a new client and keep them coming back."
- George H., Owner
2 of 12
"The service Andrew provides is great. His writings are very entertaining and he makes you feel like you have been good friend with him for many years."
- Robert N., Senior Lead Engineer
3 of 12
"Andrew is incredibly knowledgeable, he asked questions that I didn't even think about and he truly listened to what I wanted for my business."
- Pa Kou K., Owner
4 of 12
"Andrew has provided a super email campaign. His writing skills are top of the line."
- Paul G., Owner
5 of 12
"Andrew is energetic, thorough, and focused. He provided us with a great business tool as we move forward to obtain new clients."
- Laura M., Owner + Principal
6 of 12
"Andrew consistently delivers high quality on a weekly basis. Andrew's work is exciting to read and relative to his readers. The information he provides is top notch."
- Ryan H., Logistics Management
7 of 12
"Andrew gave me creative concepts. He is very professional & a pleasure to work with."
- Joanne B., Principal
8 of 12
"What a great email campaign!! Our traffic to our website has increased and sales are too. Andrew has very bright and innovative ideas in presentation and content to include in your campaigns."
- Sarah S., Owner
9 of 12
"Andrew's ability to come up with ideas for a client's unique needs is very commendable. Thanks Andrew for the enhancement of my business."
- Victoria A., Owner
10 of 12
"Andrew is constantly updating his clients with new and beneficial information to help. His information is first class and very easy to understand and follow."
- Marco D., Senior Designer
11 of 12
"I took Andrew up on his offer. He seems so likable, creative and knowledgeable that I would say run, don't walk to start a conversation with him!"
- Ellen R., Owner
12 of 12
Let's See If This Is A Perfect Fit
I'm offering a complimentary VIP call - a powerful
conversation where you and I uncover
hidden revenue in your email list. 💎
I'll ask a few questions & listen closely, and if I believe I can
considerably amplify your results with custom-crafted
email campaigns I'll let you know - no hard sell,
zero pressure.
If it's not a match, we're still friends and you'll
walk away with strategic insight.
